Intel’s Culture Needed Fixing. Its C.E.O. Is Shaking Things Up.

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Intel’s Culture Needed Fixing. Its C.E.O. Is Shaking Things Up.

Robert Swan, who leads the world’s biggest chipmaker, is pushing his 110,000 employees to confront internal problems more openly.

Robert Swan was promoted to chief executive at Intel a year ago.Credit…Cayce Clifford for The New York Times

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March 1, 2020

SANTA CLARA, Calif. — Since last spring, workers at Intel who turned on their corporate laptops or wall displays inside the company’s more than 1,000 conference rooms have seen a new tagline: “One Intel.”

A plea for unity might seem surprising at a company that has long had a singular mission of making semiconductors. But Intel had a hidden problem, said Robert Swan, its chief executive: Its culture badly needed an overhaul, and its 110,000 employees needed to confront issues more openly…..